Advantages of a Digital Solution

Now, this being said, what are businesses actually looking for?

This question is relatively easy as most businesses have the same long term bottom line: increasing profits.

To achieve just that businesses try hard to:

1. Improve customer relation
• Get the best customer feedback on services or good sold as well as the business in general and the employees of the business.
• Support loyal customers, because not only are they good income, but also they are likely to be saying good stuff about your place and are likely to bring in new customers
• Drive sales through analytics (Eg: if many people look at a product but don't buy it, you can send a promotional push notification through in app messaging).
• Get detailed explanation about each one of your products and other customers opinion.
• Simplify the customer's ordering process for 2 main reasons
1. Quicker order = smaller line = higher throughput
2. Customers like having a choice and generally would rather not stand in line
• Omni-awarness of what is going on in the business so that you can interfere quickly (sometimes remotely) in case of need.
2. Manage inventory efficiently to minimize waste
3. Keep an eye on their staff's sales

All this can be managed through a mobile digital solution, often in the form of an app.

Digital solutions are not only great for increasing the pace of services and attracting new customers, but at least as important if not much more, there are ways to monitor your customer's activity on the app to understand what are the bottleneck of the business. Analytics driven through the mobile app can help you understand what is driving people away, what customers' opinions are and many more, this enables businesses to keep a certain control over their online image and react quickly when in need.