Wednesday, November 6, 2013

Loyalty Programs

All size businesses strive to reach out to customers and maintain their base. Unfortunately for them, this is a very broken down industry where in the digital age, many players strive to get a piece of the cake. There are many apps that enable businesses with loyalty programs, such as:
Loyalty programs
Generic Industry Specific Brand focus
Belly KeyRing BuzzTable My Coffee Card
Loyalblocks RewardJunkie OpenTable
NextBee LevelUp LoyaltyGator
Perka RewardLoop
RewardLoop Punchcard
Pirq MintM 
SpotOn PunchTab
Mytime.com
That is just to mention a few app focused companies in the loyalty program field but there are still a lot of other players who are not necessarily focusing on mobile apps as well, such as BigDoor, Neroya
Including many companies in the Customer Loyalty industry who have dropped out like (deelioz.com, StiQRd.com, or many others)
According to a research by the firm firm BIA/Kelsey: "More than a third of small businesses (38 percent) use customer loyalty programs as part of their marketing strategy to drum up repeat business [...] Another 21 percent said that they were likely to adopt a customer loyalty program in the next 12 months."

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