One of the main issues facing ordering mobile apps, is that their use has to be as ubiquitous as possible.
If people download an app for ordering in a business, but dos not actually have any use outside that business, the redundant problem seen is that people do not pick up the habit and therefor do not use the app regularly and generally forgets about it. A study shows 26% of apps downloaded in 2010 were used just once and this ratio has probably increased since then.
Thus if you launch an app for ordering, do not only make sure the UI is pleasant, but make sure there is enough business that use it in a same are so that the app does not get relegated as an app just using up your phone memory.
Bypass Lane kind of turned the problem around and is trying to get into every sports stadium out there. This is a really interesting move as sports fans are generally amongst the most loyal people out there.
So if they are able to make fans assimilate ordering in my stadium through that app it will be very hard for anyone after that to take over this "loyal market".
Piece of advice for those trying to get their ordering app out: focus on a specific region, focus on density of businesses rather than taking over the world, your app survival depends on the customer making a habit of using it.
Ordering Apps
| COMPETITOR | ORDERING | PAYING | APP DESIGN | SPLITTING BILS | CMS | POS | POS integration | Ckeck-in | See friends | Pay drink to friend | Coupon/loyalty | Marketing tools |
| Bareye | X | X | X | X | X | X | X | |||||
| BuzzTheBar/Preo | X | X | X | Printer | ||||||||
| Bypass Lane | X | X | X | |||||||||
| ChowNow | X | X | X | X | X | Tablet | X | |||||
| Clipp | X | X | X | Tablet | X | X | ||||||
| Coaster | X | X | X | Tablet | ||||||||
| Dine and Dash | X | X | X | X | ? | |||||||
| Drinkpass | X | X | X | X | X | X | ||||||
| Flowtab | X | X | ||||||||||
| iMenutogo | X | X | X | X | X | X | X | X | ||||
| Mojobistro | X | X | X | X | X | X | ||||||
| MyCheck US | X | X | X | X | X | |||||||
| OpenDining | X | X | X | X | X | X | ||||||
| Preo / BuzzTheBar | X | X | X | Printer | ||||||||
| Silent Order | X | X | X | X | ||||||||
| Snapfingers | X | X | X | X | ||||||||
| Square Wallet | X | X | X | X | X | X | ||||||
| Storific | x | x | X | |||||||||
| TabbedOut | X | X | X | X | X | X | X | |||||
| TouchLife Drink Ordering | X | X |
A big problem businesses are facing with ordering apps as well as loyalty programs often is the fact that the advertisement generally is provided by the businesses using the app.
This has an inherent flaw for a wide adoption because many businesses feel that they are advertising for the third party app to customers who are already in the store, thus they were ready to pay the business directly, but now they download the app to make the order or get the rewards points and the business providing the sale sees the third party app take commissions on sales that would of happened anyway.
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